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Problogger - A Great Resource for All Bloggers

Written By: Melissa Minock

Problogger is currently number 16 on Ad Age's list of 150 Power Blogs. Problogger is successful because they have made themselves a trusted resource for blogging advice. I recently started my own fashion blog and I have been using Problogger frequently for tips and advice. I really like Problogger author, Darren Rowse's straight forward writing style. His posts are very easy to follow.

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Engaging with social media to promote one of the happiest places on earth

Written By: Rachael Zylstra

Disney Parks—including Florida's Walt Disney World—are known to be some of the happiest places on earth. But is Disney World still thought of that way when put to the social media test? 

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Short's Beer Comes Up Short in Social Media Monitoring

Written By: Bill Morgan

It’s been a hot summer week.  The mind often wanders toward cold beer.  So naturally, I decided to monitor the Michigan craft beer company called Short’s Brewing Company.  

I plugged a handful of variations on the Short’s name (i.e., Shorts Beer, Shorts Brewing, Shorts Brewing Company, etc.) into the required tracing tools and added the SocialMention tool after reading about it in a class post.  Watching for five days has been like watching the grass grow.  I have to admit that I’m a bit disappointed in the results. 

But first, a little background about Short’s Beer, to help set the stage.

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Dairy Queen is Social Media Royalty

Written By: Shelby Veldman

Dairy Queen

Dairy Queen has been around for 70 years (since 1940) but only become involved in social media within the past two years.  Dairy Queen is a very social brand by nature so engaging customers in social media aspects have been key.

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SEO: Pure Luck or Strategy?

Written By: Kara Beson

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