Example Posts: Google

Google for Advertisers: Free tools to help businesses grow

Written By: Kristen Parker

When developing an advertising or Internet advertising campaign, companies should embrace Google's free advertising tools. 

From researching keywords to consumer trends to online behavior and habits, Google for advertisers is a one-stop-shop for advertisers looking to better appeal to their audience and measure the effectiveness of their efforts.

For example, Google Insights offers a variety of tools to measure consumer behavior. The Insights for Search allows advertisers to choose key search terms within a designated time frame to examine search activity and gauge customer interest. Companies can then use the most popular search terms, within the most popular time frames, to build customer interest. At the same time, Google's keyword search offers similar capabilities, and is a valuable tool for developing company-specific keywords, which can then be used for SEO.  

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Google for Advertisers... and everyone else

Written By: Ryan Dinkgrave


Google is a Giant Robot—Illustration (357Kb) © 2007 by Stuart Brown / Modern Life.

This post is about Google's tools for advertisers, but first, a few other thoughts for context and a dash of humor. 

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Google for Advertisers Unwrapped

Written By: Amanda Stickler

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Google Advertising: Guiding Towards Advertising Success

Written By: Brian Moon

Google is a world renound search engine and rapidly growing e-mail provider with gmail but this is not all they are offering their users. Google has a unique program that assists in advertising to help your business grow. Google breaks down "Google for Advertisers" into four catrgories; Insights, Creative, Media, and Optimization. Each offers unique advice and tools to make sure your business is successful with its advertising.

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Google Tools. Your one stop shop!

Written By: Emily Lundmark

 Google Tools is an incredible resource for beginning or revamping a social media marketing campaign. I went through all of the topics in order. Starting with Google Insights. This is a great place to start if you are just starting up working on the web. For example, Insights for Search allows you to find out what customers are looking for when, where, and what your competition is doing. Next you can mess around with Keywords, which allows you test out what keywords you should use to optimize your site. More tools in Google Insights allow for looking at what your target audience visits on the web, your own websites traffic statistics, and be alerted about new products and sites related to your business. 

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