Example Posts: Google Analytics

Google for Advertisers: Free tools to help businesses grow

Written By: Kristen Parker

When developing an advertising or Internet advertising campaign, companies should embrace Google's free advertising tools. 

From researching keywords to consumer trends to online behavior and habits, Google for advertisers is a one-stop-shop for advertisers looking to better appeal to their audience and measure the effectiveness of their efforts.

For example, Google Insights offers a variety of tools to measure consumer behavior. The Insights for Search allows advertisers to choose key search terms within a designated time frame to examine search activity and gauge customer interest. Companies can then use the most popular search terms, within the most popular time frames, to build customer interest. At the same time, Google's keyword search offers similar capabilities, and is a valuable tool for developing company-specific keywords, which can then be used for SEO.  

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Targeting Tools for SEO Fools

Written By: Ashley Woodington

I had no idea that Google offered so many tools for marketers and advertisers to explore and track their potential audience.  Google is really changing the way marketers can track consumer trends and geographic locations, pinpointing at a minute by minute basis, exactly where and how to target their audiences.  

 

Google Insights for Search is a tool that can track where customer interests are the strongest as well as measuring the seasonality of searches behind a brand.  This tool can give marketers the advantage when choosing keywords for their strategy and give insight for new markets.  

 

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Google Tools: Dominating Internet Advertising

Written By: Jessica Wernette

Google has done it again! At the forefront of social media and marketing, Google launched its Google for Advertisers site.  This addition to the search engine giant is all about providing information for advertisers. The site is broken down into basically 4 main platforms.

1. The ability to read up on various media platforms such as search, TV, content network, or mobile. This teaches advertisers how to reach their target in the most relevant and effective way through different devices.

2. The Marketing Cycle shows advertisers how to combine strategy, creative, media and optimization to deliver a strong campaign

3. Marketing Objective platform brings together all the different Google tools to solve your marketing goal

4. The Personal Toolkit allows you to add all the interesting Google tools you stumble upon and add them to a "toolkit" that you can share with others and use as you build your campaign.

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Google Keyword Tool and Google Insight provide insight similar to language coding in focus groups

Written By: Nicole Finkbeiner

Finding out the words and phrases that your customers use to talk about your product is and integral part of your overall marketing strategy. Knowing this helps you in a variety of ways, including: learning the associations they make between your brand and other phrases, and what words you should and shouldn’t use in your brochures, websites, advertisements, etc. when trying to speak to a particular target market.

 

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We’ve Come A Long Way Baby – The Future of Advertising

Written By: Katrina Dodson

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