Example Posts: Michigan State University

Written By: Carly Dodge

The new ad campaign that Michigan State is putting together is all about building the brand for MSU. Before the advertising agency 160 Over 90 took over, there was a lot of noise coming from MSU and it was loud. There wasn’t a consistent message that was being sent from MSU to the world and something had to change if we were going to advance our image. So, 160 Over 90 took the research results they had and created an idea to base the campaign around. That idea consisted of “Spartans Will.” This idea carries forth the theme that Spartans are everywhere around the world making a difference every day. The plan is to highlight the achievements of past and present Spartans by uploading content to the Spartan Sagas Web site. The videos have not yet been posted but are coming summer of 2010.  

Written By: Rachael Zylstra

Most unique to the Spartans Will brand campaign is Spartan Sagas—a compelling way for the stories of Spartans be told to the world. MSU has almost 500,000 living alumni, and, later this month, the website take off and tell the stories of alumni, students, staff and faculty from all over the world.  

As a part of Michigan State University’s marketing and creative services team, I am responsible in helping to carry out our newest brand campaign—Spartans Will.