Example Posts: Online Videos

Don't be so Vanilla!

Written By: Emily Lundmark

Try some chocolate, while enjoying Val's Art Diary, a quirky and playful trip into Val's head, heart and art work through her homemade You Tube videos. Back in 2006, Valentina Travino was a struggling artist who stumbled across You Tube, and decided to try and promote herself with the site. Four years later, she has her own You Tube channel with 48,000 subscribers, over 20,000,000 million video views, and a steady income. Val's art diary is a compilation of videos that feature Val as she does each new piece and humorously commentates about the story behind the painting, whatever goofy or serious thoughts have been on her mind, and her love of chocolate. With each video around 10 minutes long and very entertaining, she offers a link at the end to purchase her masterpieces. 

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Michigan State University - Branding Excellence

Written By: Carly Dodge

The new ad campaign that Michigan State is putting together is all about building the brand for MSU. Before the advertising agency 160 Over 90 took over, there was a lot of noise coming from MSU and it was loud. There wasn’t a consistent message that was being sent from MSU to the world and something had to change if we were going to advance our image. So, 160 Over 90 took the research results they had and created an idea to base the campaign around. That idea consisted of “Spartans Will.” This idea carries forth the theme that Spartans are everywhere around the world making a difference every day. The plan is to highlight the achievements of past and present Spartans by uploading content to the Spartan Sagas Web site. The videos have not yet been posted but are coming summer of 2010.  

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Calling All Internet Traffic-Please Turn On MY Street!

Written By: Erika Slater

According to Wikipedia, the definition of "Search Engine Optimization" is the practice of maximizing the volume or quality of traffic to a web site (such as a blog) from search engines via "natural" or un-paid search results as opposed to other forms of search engine marketing which may with paid inclusion. The whole idea of SEO is to get the maximum traffic to that specific website. This involves, editing the content and including keywords that will heighten the searchability of the page. The goal is to get your page as close to the top of the page of search engine results as possible. This will definitely increase website traffic and get a lot more recognition to your page.

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The Wizarding World of Harry Potter - Orlando Studios

Written By: Pamela Krausman

Since this brand new park opens June 18, 2010 - the social media craze that is currently happening online is the perfect opportunity to promote this special event. So many people around the world know about the Harry Potter brand, so why not try to expose them to it even more online by the following advertising campaign I have created - for the new park at Universal Orlando Resort.

http://www.slideshare.net/pamelagracek/the-wizardly-world-of-harry-potte...

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Outline for Disney's Animal Kingdom Presentation

Written By: Katherine (Katie) Kelly

 

The Making of Disney's Animal Kingdom by Melody Malmberg

 

The Walt Disney website

 

 Disney's Animal Kingdom website

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