Example Posts: Public Relations

Written By: Matthew Lewis

I recently found a blog by Dan Schawbel, Managing Partner of Millenial Branding LLC, that seems to be incredibly relevant in the field of personal branding.  His blog addresses some of the most important aspects of creating brand value and consistency.  Schawbel is the author of Me 2.0: Building a Powerful Brand to Achieve Career Success, an extension of his professional day-to-day life, which strives to teach its readers the correct way to create and manage their own personal brands.  The content of this book has information relevant to people beginning their first voyage into their own branding attempt, as well as professionals that are looking to maintain their image and ensure proper integration and future success.  Personalbrandingblog.com reviews branding mistakes made by celebrities and companies alike, and compares them to solid branding strategies to show the reader the differences that define strong and weak branding. 

Written By: Rachael Zylstra

Most unique to the Spartans Will brand campaign is Spartan Sagas—a compelling way for the stories of Spartans be told to the world. MSU has almost 500,000 living alumni, and, later this month, the website take off and tell the stories of alumni, students, staff and faculty from all over the world.  

As a part of Michigan State University’s marketing and creative services team, I am responsible in helping to carry out our newest brand campaign—Spartans Will.

Written By: Richelle Bonk

I'm not a blog person. Never started a blog because I figured I didn't really have anything to say that any one would care to read. I didn't read blogs very often... to be honest I can't think of the last time I did. Frankly.. blogs often seemed like a whole lot of bitching and moaning and people throwing their opinions in the wind, hoping that someone cared enough to read. And if you haven't guessed by now --- I wasn't one of the caring few.

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