Written By: Kristen Parker
Outline
TITLE SLIDE: Calvary Lutheran Church: God’s Word in the Virtual World
SLIDE 2: About Calvary
- 201 confirmed members; average worship attendance 128 (2009)
- Giving in 2009: $295,905
- Youth programs: Sunday school, VBS
- Member of Evangelical Lutheran Church of America
- Currently searching for pastor
- More than 50 percent of congregation is 50 or old
SLIDE 3: Challenges and goals
Challenges
- Starting from scratch (website, social media, marketing)
- Losing members
- Cancelled programs; lack of interest
- Competition for members
Goals
- Increase in membership and awareness through redesigned website, social media campaign, Google Adwords (THEME)
- Target audience: 25- to 40-year-olds, young families (goal: younger members)
SLIDE 4: Social media