Example Posts: Twitter

Engaging with social media to promote one of the happiest places on earth

Written By: Rachael Zylstra

Disney Parks—including Florida's Walt Disney World—are known to be some of the happiest places on earth. But is Disney World still thought of that way when put to the social media test? 

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Starbucks: Tweeted Every 23 Seconds!

Written By: Jessica Wernette

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Short's Beer Comes Up Short in Social Media Monitoring

Written By: Bill Morgan

It’s been a hot summer week.  The mind often wanders toward cold beer.  So naturally, I decided to monitor the Michigan craft beer company called Short’s Brewing Company.  

I plugged a handful of variations on the Short’s name (i.e., Shorts Beer, Shorts Brewing, Shorts Brewing Company, etc.) into the required tracing tools and added the SocialMention tool after reading about it in a class post.  Watching for five days has been like watching the grass grow.  I have to admit that I’m a bit disappointed in the results. 

But first, a little background about Short’s Beer, to help set the stage.

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People Talk, Starbucks Listens

Written By: Katherine Maier

As a long-time, faithful Starbucks patron, the coffee company instantly came to mind when I was trying to pick a brand to monitor on social media. With all the buzz surrounding Starbucks in recent years - financial crisis, store closings, rebuilding, and finally their new Frappuccino "However-You-Want-It" advertising campaign, I was curious to see what people had to say about the brand through social media outlets.

Starbucks Frappuccino Ad CampaignPhoto courtesy of www.brandweek.com

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Dairy Queen is Social Media Royalty

Written By: Shelby Veldman

Dairy Queen

Dairy Queen has been around for 70 years (since 1940) but only become involved in social media within the past two years.  Dairy Queen is a very social brand by nature so engaging customers in social media aspects have been key.

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