Example Posts: Advertising

Calvary Lutheran Church: An Online Campaign to Share God's Word

Written By: Kristen Parker

Outline
TITLE SLIDE: Calvary Lutheran Church: God’s Word in the Virtual World

SLIDE 2: About Calvary

  • 201 confirmed members; average worship attendance 128 (2009)
  • Giving in 2009: $295,905
  • Youth programs: Sunday school, VBS
  • Member of Evangelical Lutheran Church of America
  • Currently searching for pastor
  • More than 50 percent of congregation is 50 or old

SLIDE 3: Challenges and goals
Challenges

  • Starting from scratch (website, social media, marketing)
  • Losing members
  • Cancelled programs; lack of interest
  • Competition for members

Goals

  • Increase in membership and awareness through redesigned website, social media campaign, Google Adwords (THEME)
  • Target audience: 25- to 40-year-olds, young families (goal: younger members)

SLIDE 4: Social media

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Ralph Lauren - Mock Online Strategy

Written By: Melissa Minock

Image courtesy of ralphlauren.com

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Nike: moving past the best

Written By: Briggs Haley

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HBO Social Media Advertising Plan

Written By: Adrienne Cameron

Photo Credit: Nicole Lee

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Google for Advertisers: Free tools to help businesses grow

Written By: Kristen Parker

When developing an advertising or Internet advertising campaign, companies should embrace Google's free advertising tools. 

From researching keywords to consumer trends to online behavior and habits, Google for advertisers is a one-stop-shop for advertisers looking to better appeal to their audience and measure the effectiveness of their efforts.

For example, Google Insights offers a variety of tools to measure consumer behavior. The Insights for Search allows advertisers to choose key search terms within a designated time frame to examine search activity and gauge customer interest. Companies can then use the most popular search terms, within the most popular time frames, to build customer interest. At the same time, Google's keyword search offers similar capabilities, and is a valuable tool for developing company-specific keywords, which can then be used for SEO.  

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