Written By: Jennifer Churchill

Google logo image rendered by Mark Knol, flickr.com
SEO ... if this was a word and not an acronym, I'd call it the latest - and most important - buzzword in marketing today. If you're not familiar with these three powerful letters, they stand for "Search Engine Optimization." And they're the secret to your web site – or your blog, or any type of online presence you may have – being found by users all over the world.