Example Posts: Digital Marketing

Inbound Internet Marketing Blog - A #1 Resource

Written By: Michael White

 For the past week or so I have been following the Hubspot: Inbound Internet Marketing Blog, currently number 15 on the Adage Power 150. This blog is a great resource for Internet and Social Media Marketing. It has informed me quite a bit on the subject of internet marketing including the definitions for Inbound and Outbound Marketing. This post on Inbound/Outbound Marketing is one of my favorites which you can read here.

Inbound Marketing - helping yourself get found by people who are already learning about and shopping in your industry.

Outbound Marketing - when a marketer pushes his/her message out far and wide hoping it resonates with that needle in the haystack.

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Michigan State University - Branding Excellence

Written By: Carly Dodge

The new ad campaign that Michigan State is putting together is all about building the brand for MSU. Before the advertising agency 160 Over 90 took over, there was a lot of noise coming from MSU and it was loud. There wasn’t a consistent message that was being sent from MSU to the world and something had to change if we were going to advance our image. So, 160 Over 90 took the research results they had and created an idea to base the campaign around. That idea consisted of “Spartans Will.” This idea carries forth the theme that Spartans are everywhere around the world making a difference every day. The plan is to highlight the achievements of past and present Spartans by uploading content to the Spartan Sagas Web site. The videos have not yet been posted but are coming summer of 2010.  

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Engaging with social media to promote one of the happiest places on earth

Written By: Rachael Zylstra

Disney Parks—including Florida's Walt Disney World—are known to be some of the happiest places on earth. But is Disney World still thought of that way when put to the social media test? 

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Starbucks: Tweeted Every 23 Seconds!

Written By: Jessica Wernette

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People Talk, Starbucks Listens

Written By: Katherine Maier

As a long-time, faithful Starbucks patron, the coffee company instantly came to mind when I was trying to pick a brand to monitor on social media. With all the buzz surrounding Starbucks in recent years - financial crisis, store closings, rebuilding, and finally their new Frappuccino "However-You-Want-It" advertising campaign, I was curious to see what people had to say about the brand through social media outlets.

Starbucks Frappuccino Ad CampaignPhoto courtesy of www.brandweek.com

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