Example Posts: Google Tools

Targeting Tools for SEO Fools

Written By: Ashley Woodington

I had no idea that Google offered so many tools for marketers and advertisers to explore and track their potential audience.  Google is really changing the way marketers can track consumer trends and geographic locations, pinpointing at a minute by minute basis, exactly where and how to target their audiences.  

 

Google Insights for Search is a tool that can track where customer interests are the strongest as well as measuring the seasonality of searches behind a brand.  This tool can give marketers the advantage when choosing keywords for their strategy and give insight for new markets.  

 

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Google for Advertisers... and everyone else

Written By: Ryan Dinkgrave


Google is a Giant Robot—Illustration (357Kb) © 2007 by Stuart Brown / Modern Life.

This post is about Google's tools for advertisers, but first, a few other thoughts for context and a dash of humor. 

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Google Tools: Dominating Internet Advertising

Written By: Jessica Wernette

Google has done it again! At the forefront of social media and marketing, Google launched its Google for Advertisers site.  This addition to the search engine giant is all about providing information for advertisers. The site is broken down into basically 4 main platforms.

1. The ability to read up on various media platforms such as search, TV, content network, or mobile. This teaches advertisers how to reach their target in the most relevant and effective way through different devices.

2. The Marketing Cycle shows advertisers how to combine strategy, creative, media and optimization to deliver a strong campaign

3. Marketing Objective platform brings together all the different Google tools to solve your marketing goal

4. The Personal Toolkit allows you to add all the interesting Google tools you stumble upon and add them to a "toolkit" that you can share with others and use as you build your campaign.

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Google for Advertisers Unwrapped

Written By: Amanda Stickler

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Google Advertising: Guiding Towards Advertising Success

Written By: Brian Moon

Google is a world renound search engine and rapidly growing e-mail provider with gmail but this is not all they are offering their users. Google has a unique program that assists in advertising to help your business grow. Google breaks down "Google for Advertisers" into four catrgories; Insights, Creative, Media, and Optimization. Each offers unique advice and tools to make sure your business is successful with its advertising.

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