Google Keyword Tool and the World of Keyword Tags

Written by: Kevin Michael Butler

You just made a phenomenal new blog or website. You have a product or content that you think will be a hit with consumers or users. You make it live and want it to be easily searched, but you don’t know how. Enter the world of keyword tagging and the awesome Google Adwords: Keyword Tool.

Before I go on explaining and glorifying the Google Keyword Tool, let me first talk about how Keyword Tags actually work. For most blogs you are able to post tags along with it that if a person searches for that word or phrase, your blog post will be found. What you can also do is buy Keywords on search engines that will bring up your website when that keyword is searched for. Here is where the Keyword tool comes in handy.

One thing you do not want to do is buy or use broad, general keywords like “music” or “food.” You want to be specific and use phrases like “classic irish folk music” or “inexpensive authentic Mexican food.” What the Google Keyword Tool allows you to do is search using general or specific terms or you can even input your website address and it will scan the content and the tool will come up with appropriate tags that you may want to use for your website. That is basically the short of it, but this Keyword Tool is so much more.

Keyword Tool

 

As you can see from the picture, once you type in a keyword or website, the Keyword Tool spits out an information report that tells you how much competition there is for the phrase, the local search volume for the prior month, the global monthly search volume. And it doesn’t just give you one or two phrases; it gives you a ton of phrases to search from. This will all help in your search for your own “holy grail” of keyword tags.

Here are some tips provided by Google that will help in your use of the Google Keyword Tool:

  • Find keywords based on your site content by letting the Tool scan your website’s content.
  • Create ad groups of 5-20 similar keywords that will be narrowly-focused for each of your campaigns.
  • Identify negative keywords that you want your campaigns to avoid.
  • Identify synonyms or you can choose not to identify synonyms by clicking the check box. This will tell the tool to bring up words that are similar to your search but don’t necessarily contain them in the phrase.
  • Start broad and then get more specific after you search for a while.

This is just a short intro to the Google Adwords: Keyword Tool. It is a fantastic tool that will definitely help your blog or website get found. Here is an additional video to help create more relevancy using Goodle Adwords: Keyword Tool.