Putting on Your Creative Hats With Google
Written By: Erika Slater
After clicking on the google link posted in the homework assignment, I came to discover some very, neat, useful and beneficial tools that marketers can and should take advantage of. The four main topics were "Insights", "Creative", "Media", and "Optimization". All of these sections offer a wide range of spectacular tools for users to take advantage of. The Creative section offers great creative tools such as Creative Gallery, and DoubleClick Rich Media Gallery which contains the web-based interface DoubleClick Studio. The media section offers tools where users can easily manage large quantities of keywords and it also offers all types of advertising tools, such as YouTube, Mobile, and Television Advertising.
The two tools that I found the most interesting and would like to elaborate on a little are Insights and Optimization. Both of these sections are focusing on and dealing with the "users" or "audiences". They involve getting the necessary information from these users in order for you to be successful in what you're trying to accomplish. Within Insights, are various tools such as Insights for Search that can assist you in getting a measurement of consumer interest. I think this tool is definitely important in that it is critical information that one needs to know in order to be successful in your marketing venture. This will help you position your brand. Keyword Tools is another venue where you can keep track of monthly search volumes on keyword phrases related to your brand, and also keep an eye on any competition. This tool can definitely come in handy by allowing you to be able to structure your marketing plan in a way that will be beneficial to you. Utilizing Google Analytics helps you to understand who your audience is. It's important to know who online is consuming your online content so that you can better pinpoint your target audience is and what people you should be directing your marketing to.
The Optimization tool focuses on basically getting the user's attention. The ultimate goal is to enhance your website to the point where it will easily drive traffic to it. One of the tools that I found interesting was Website Optimizer. This tools allows you to submit specified content that will be optimized and tested out with your frequent visitors to see if it leads to a higher conversion rate. This tool is efficient in making small changes such as font improvisions and special wording to optimize a website.
Overall, these are all really great tools that google offers. Many people will find that they can make a huge difference with online users and other audiences by taking advantage of these great Google Tools!
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