Example Posts: Social Media Strategy

Written By: Kristen Parker

Some companies spend thousands of dollars on expensive, top-of-the-line television ads that often fall victim to the DVR's fast-forward button or bathroom breaks. But other, social-media savvy companies, have turned to YouTube and other video sharing sites to create a buzz.

Think Super Bowl. What makes your favorite ads so memorable? It's humor. It's the ability to entertain with a personal feel. And sometimes it's about tackling a problem with a why-didn't-I-think-of-that solution.

YouTube subscribers can find most Super Bowl ads posted by several users, all of which have thousands of views. And while these ads made their debut on television, they employ the same tactics of successful YouTube ads.

Written By: Matthew Lewis

I recently found a blog by Dan Schawbel, Managing Partner of Millenial Branding LLC, that seems to be incredibly relevant in the field of personal branding.  His blog addresses some of the most important aspects of creating brand value and consistency.  Schawbel is the author of Me 2.0: Building a Powerful Brand to Achieve Career Success, an extension of his professional day-to-day life, which strives to teach its readers the correct way to create and manage their own personal brands.  The content of this book has information relevant to people beginning their first voyage into their own branding attempt, as well as professionals that are looking to maintain their image and ensure proper integration and future success.  Personalbrandingblog.com reviews branding mistakes made by celebrities and companies alike, and compares them to solid branding strategies to show the reader the differences that define strong and weak branding. 

Written By: Ryan Dinkgrave

I decided to look at two blogs from the AdAge Power 150Murray Newlands and Only Dead Fish, numbers 149 and 150, respectively (as of July 8). 

Neil Perkin
Neil Perkin, from his blog.

Only Dead Fish

Written By: Rachael Zylstra

Disney Parks—including Florida's Walt Disney World—are known to be some of the happiest places on earth. But is Disney World still thought of that way when put to the social media test? 

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