You can get a lot of use out of a viedo

Written By: Jourdan Weiss

I think what Val is doing is very creative and a great way to sell her product. instead of just making an ordinary Website with pictures of her art work and prices she keeps a "diary" on Facebook and YouTube videos. I think the most interesting part is she has these videos of her making the art, so not only can you buy the painting but you can see it in the making. This is a great way to make her art more personal which is a great marketing tool for people to buy her art. She also does a great job with marketing by you are able to but her DVDs, she makes this fun and creative by adding a game to the DVD, this is something that i have never seen before.

 I leaned a lot from her and her Website. In today's day in age with the interment and social media outlets like YouTube it is easy to be an entrepreneurs and have your own business, and Val is a great example of this. I am sure from her videos and diary's she has made a name for herself and has many customers and fans. I think any product, or service can use this as a tool to market their business better. Things such as a construction business can go around with a camera and take videos of their work as well as before and after photos to show their work. Other services can be a dog grooming service, or people who design and make clothing. I think that video usage is a great tactic to use to sell a product because its hands on and you can see what the person is doing instead of reading a long description. From The Wall street Journal article you can see how successful she is because it states that she has sold all 49 pieces that she has offered to sell. It also makes a good point of how she is profiting from something that cost her nothing to sell. I agree with all the points that the article states.

 Video usage is a good tactic because it is personal and it cost nothing to post a YouTube video to advertise a company, product, or service. I think more people will start to use video to promote/advertise a product or service. Another success story who used video tactic was my friend Mike Posner. He would post his concerts and time in the studio as well as interviews on YouTube, to where his fans were able to watch him and listen to his music and see how he was when he preformed. He is releasing his first album in a month.